ARTOFPERSUASION.BIZ
THE ART OF ADVERTISING
Design opens the door. Content makes the sale. In both Script Writing and Copywriting, when it gets to the point, it gets the business, builds the brand and makes the customer make the buy. Like Script Writing, Copywriting is a perfect example of the art of persuasion. A representative sampling.
ARCHITECTURAL BROCHURE - SHOW SOUTH GOLD AWARD WINNER
MindFlex was one of the first companies to demonstrate cutting-edge skills in interactive projects including advanced website capabilities and computerized live presentations.
Coca-Cola Newsletter Series to keep Coke Bottlers updated on events during the year.
When American Airlines built Terminal 8 at JFK they created a magazine about it for both the trade and consumers. Some selected pages.
Create a sense of mystery for an upcoming carpet line? Okay.
The Charleston, S.C. architect wanted to get noticed; thus the oversized (13X9) brochure. It won the ShowSouth Gold award. So did the logo. Notice him working into the morning in his office on Charleston Bay.
LOGO - Show South Gold Winner
Lauri Plesco has enjoyed a career as Atlanta's premier speech coach. This brochure showcases her techniques for everyone from CEOs to Subject Experts.
Business Magazine Profile of an activist Bank President, who demonstrated a stunning return on investment while interacting with the community.
